Listen to the amazing UNDER 10 minutes story of Phat Fudge and how it came to be! If you want to:
- know more about the person behind this amazing food that is a Customer Friend favourite
- the hustle and creativity behind Phat Fudge
- anddddd......if you want the Vegan version of Phat Fudge, it's here!
The Episode on Side Hustle School: #422 - Private Chef Turns Performance Food Into $30,000/Month Hustle
On ITunes
Phat Fudge - Vegan has been released and will launch Black Friday (November 22!)
Ingredients (all organic): tahini sesame butter, coconut butter, coconut oil, cacao powder, coconut nectar, ground turmeric, maca powder, ground coffee, ground cinnamon, vanilla bean powder, ground cayenne.
10-12mg caffeine
DAIRY FREE! 6 net carbs! Get more questions answered here
Excerpt:
Mary, the founder of Phat Fudge, asked us if Canadians would love to see some Vegan Phat Fudge on SwitchGrocery too!!
Excerpts from the podcast
- ”Mary was a California professional who was diagnosed with an auto immune disease. As she recovered, she created two businesses, one is Phat Fudge.
- “She does all of this without investors, without Kickstarter, primarily building trust with her audience, being helpful before selling anything...”
Mary's story
- Mary’s health story: “As a child, she never felt truly healthy, was poked and prodded to no avail, nothing every seemed to work.”
- Her diagnosis and how she got to it: “Taking matters into her own hands”
- Adopting a Paleo diet #paleyou
- Leaving her tech job: became “Paleo Chef - a greater calling than growing tech companies, she wanted to teach people to eat healthy food.”
- Integrity and trust: “Sharing her successes AND failures OPENLY. Sharing her knowledge freely!”
What is Phat Fudge?
One day, Mary came up with:
- "a fudge like recipe that would please her clients’ bellies and their diets"
- "provide instant sustained memory that also improved focus and memory"
- Each ingredient was deliberately chosen with those goals in mind
- real ingredient performance food
How the product came to be
- Mary received many requests for Phat Fudge in squeeze packet form.
- "In August 2016, Mary went live on Instagram and Periscope and announced the first retail sale of the Original Phat Fudge."
- This process was repeated until until one sale sold out in ONE SECOND!
- Mary hand packed 10,000 packers of Phat Fudge! Read more about her story here.
Phat Fudge today
- For the VERY first large run from a reputable manufacturer, Mary "did not want a loan, and did not want investors and she also did not want to host a kick starter campaign"
- "I wanted to do this using REAL demand in the form of orders."
- She used pre-orders from HER customer friends to scale Phat Fudge!
.....more on the Podcast!
Phat Fudge - Vegan
You heard me right, Phat Fudge - Vegan is now ready and we got our hands on some because:
- We want to bring this incredible product to Canadians (and myself!)
- We want to support this incredible #eatplaycrush #paleYOU movement that Mary has created
And don't forget, Phat Fudge - Original is back in stock and will also go on sale 🥰 Can’t wait for Black Friday!
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More about Phat Fudge and on Instagram
More about Mary, The Paleo Chef and on Instagram
More about Side Hustle School and on Instagram