Listen to the amazing UNDER 10 minutes story of Phat Fudge and how it came to be! If you want to:
- know more about the person behind this amazing food that is a Customer Friend favourite
- the hustle and creativity behind Phat Fudge
- anddddd......if you want the Vegan version of Phat Fudge, it's here!
The Episode on Side Hustle School: #422 - Private Chef Turns Performance Food Into $30,000/Month Hustle
Phat Fudge - Vegan has been released! We can get to Canada within a few months!
Ingredients: tahini, coconut butter, coconut oil, cacao, coconut nectar, turmeric, maca, ground coffee, cinnamon, ground vanilla bean, sea salt, cayenne.
DAIRY FREE! 6 net carbs! Get more questions answered here.
Mary, the founder of Phat Fudge, is currently taking pre-orders (just like she did for the Original) and has asked us if Canadians would love to see some Vegan Phat Fudge on SwitchGrocery too in a few months!!
Excerpts from the podcast
- ”Mary was a California professional who was diagnosed with an auto immune disease. As she recovered, she created two businesses, one is Phat Fudge.
- “She does all of this without investors, without Kickstarter, primarily building trust with her audience, being helpful before selling anything...”
- Mary’s health story: “As a child, she never felt truly healthy, was poked and prodded to no avail, nothing every seemed to work.”
- Her diagnosis and how she got to it: “Taking matters into her own hands”
- Adopting a Paleo diet #paleyou
- Leaving her tech job: became “Paleo Chef - a greater calling than growing tech companies, she wanted to teach people to eat healthy food.”
- Integrity and trust: “Sharing her successes AND failures OPENLY. Sharing her knowledge freely!”
What is Phat Fudge?
One day, Mary came up with:
- "a fudge like recipe that would please her clients’ bellies and their diets"
- "provide instant sustained memory that also improved focus and memory"
- Each ingredient was deliberately chosen with those goals in mind
- real ingredient performance food
How the product came to be
- Mary received many requests for Phat Fudge in squeeze packet form.
- "In August 2016, Mary went live on Instagram and Periscope and announced the first retail sale of the Original Phat Fudge."
- This process was repeated until until one sale sold out in ONE SECOND!
- Mary hand packed 10,000 packers of Phat Fudge! Read more about her story here.
Phat Fudge today
- For the VERY first large run from a reputable manufacturer, Mary "did not want a loan, and did not want investors and she also did not want to host a kick starter campaign"
- "I wanted to do this using REAL demand in the form of orders."
- She used pre-orders from HER customer friends to scale Phat Fudge!
.....more on the Podcast!
Phat Fudge - Vegan
You heard me right, Phat Fudge - Vegan is now ready and Mary is leading pre-orders for the run! We want to get our hands on some because:
- We want to bring this incredible product to Canadians (and myself!)
- We want to support this incredible #eatplaycrush #paleYOU movement that Mary has created
And don't forget, Phat Fudge - Original is in stock!
Please let us know if you would like to see Phat Fudge - Vegan in our Canadian store or get the deeeelish straight from http://vegan.phatfudge.com/