SwitchGrocery has the most amazing Nut Milk!!
JOI (JOI stands for Just One Ingredient!) Nut Milk base is a concentrate of 100% nuts, no junk! All you need to do it A B E – Add, Blend and EnJOI!!
The best part is JOI Nut Milk Bases are available in Canada exclusively on SwitchGrocery!!
Why did we pick JOI?
- The founding team started JOI because of a simple problem – they couldn’t find a great tasting almond milk. So they decided to do something about that and try something new! We always love that!
- The nut milks are amazing! They are so much more flavourful and creamier then anything I’ve tried before and I love that you can make your milk as thick as you want!
- Everyone knows about our focus on sustainable packaging. Well JOI has that same focus! Every container of JOI replaces 7 946ml cartons of store bought nut milk!!
- Canadians deserve amazing products like this as quickly as possible.
I believe that awesome companies should be able to get their products to customers quickly and not wait years to get on the shelves of traditional retail. Plus, the food you eat should make you feel good and help you on your health journey!
JOI is all those things, and we are so excited to carry their products!!
Who is behind the Company?
The founding team at JOI started with a problem – they couldn’t find a great tasting pure almond milk! All of the ones they tried tasted like almond flavoured water with a few other ingredients thrown in. They also wanted to find a way to reduce the waste and packaging that traditional almond milk comes in.
What is JOI?
JOI is a Nut Milk Base. That is different than a nut butter. Nut Butters are usually salted, roasted and ground with the skins on, resulting in a gritty nut milk if you use nut butter to make nut milk.
JOI uses a steam pressurization process to blanche the almonds and remove the skin, which also ensuring that the nutrients are retained in the almonds. They then cold mill the almonds to create a smooth base that is perfect for a smooth nut milk.
JOI's description of their own process:
Nuts are super nutritious, but they’ve got some natural defenses to keep all that healthful goodness to themselves. To unlock their full healthy punch, nuts must be activated—stimulated to produce essential enzymes that make digestion and nutrient absorption easier for our bodies. JOI’s process including steam pasteurization takes care of this by blanching nuts to remove their skin--and we only use blanched nuts in our nutbases. Nut butters, on the other hand, are made by grinding nuts—eliminating the opportunity for enzyme release.
Because JOI is purpose made for nut milk, you get a smoothier and creamier milk than if you used nut butter. The nut milk is smoother plus you need less, meaning its cheaper PLUS better taste!
What else can I do with JOI?
JOI can be used for so much more than Nut Milks!! Eat it by the spoonful (its delicious), use it in place of dairy in recipes or in smoothies and as a creamer for your coffee! Check out our recipes section for some amazing recipe ideas!!
Who should eat JOI?
Everyone! JOI is amazing as a vegan plant based alternative to dairy! I use it in my coffee everyday (I mix Almond and Cashew together, sometimes with a bit of coconut cream added in!)!
Cost (I can save money?!?!)
We ran the cost of a cup of JOI(made with 1 tbsp of Joi to 1 cup of water) and compared it to some of the widely available almond milks. We found that Joi costs about the same per cup as some of the mass market brands and is much cheaper than the pure nut milks that are available. So not only does JOI create much less waste (1 container = 7 cartons of nut milk), it is also the same price per cup as the brands in the grocery store, but with way less ingredients and is homemade!
JOI is the nut milk I’ve been looking for! It is shelf stable (1 year), environmentally friendly (1 recyclable container = 7 cartons of nut milk from the store) and cost effective ($1.3 per cup, compared to $1.3-$2.7 per cup for Grocery Store brands)! What more can you ask for?!?! Oh yea – if you make with 1 tbsp of Almond JOI to 1 cup of water, it has 6% nut content vs 2% for store bought, 4g of protein vs 1g, and 8g of fat vs 1-3g!