JOI Nut Milk Base & Concentrates
Experience The Joy of Joi Nut Milk
The founders of JOI nut milk, Tony, Izzy, and Dave, met while finishing their MBA programs in San Francisco and initially bonded over their gripes with the watered down taste of many big name almond milks, and the difficulty and frustration that comes with making your own nut milk as a “better” option.
JOI milk was born out of pure necessity and imagination as Tony wanted fresh milk that fit his vegan lifestyle, Izzy wanted to reduce her carbon footprint and environmental impact by minimizing packaging waste, and Dave wanted to manage his sensitivity to dairy and go dairy free with plant milks.
What actually started off as a thesis project evolved into a mission to reimagine what and how we consume to take control of our own individual healthy lifestyles. JOI’s mission, which we are incredibly grateful to align with, is to shake up the food industry and lead the way towards more sustainable practices as well as more innovation with foods that cater to many different dietary restrictions (plant-based and dairy-free being just some of them!).
"I love this! I tried the cashew first and didn’t think this would be as good but now I can’t decide which I like best. I think this tastes better than the fresh almond milk I’ve made myself & it’s so easy to whip up with my hand blender plus it lasts 7 days in the fridge. This stuff could spoil me for anything else!" - L.R.
What Is JOI Nut Milk?
JOI is a vegan Plant Milk Base made with clean ingredients. Their Almond milk base is pure almonds, same with their Cashew Milk Base! Or you can try their powdered oat milk (think oatly powder!) or Cashew Hazelnut creamer, which is perfect for your dairy free latte! If you’ve never heard of a plant milk base, it’s a concentrate that comes in a thick paste which can be mixed with water to create nut milk.
Why is JOI’s Process to Make Their Nut Base Different?
Nuts are super nutritious, but they’ve got some natural defenses to keep all that healthful goodness to themselves. To unlock their full healthy punch, nuts must be activated—stimulated to produce essential enzymes that make digestion and nutrient absorption easier for our bodies. JOI’s process, to create their nut milk base, including steam pressurization, takes care of this by blanching nuts to remove their skin--and we only use blanched nuts in our nut bases. Nut butters, on the other hand, are made by grinding nuts—eliminating the opportunity for enzyme release.
Can I Save Money Buying JOI Nut Milk Base?
We ran the cost of a cup of JOI nut milk (made with 1 tbsp of JOI Nut Milk Base and 1 cup of water) and compared it to some of the widely available almond milks. We found that JOI costs about the same per cup as some of the mass market brands and is much cheaper than the pure nut milks that are available. So, not only does JOI create much less waste, but it’s the same price per cup as the brands in the grocery store, but with way less ingredients and is homemade!
Who Should Use JOI Milk?
JOI is a perfect choice of milk for just about ANYONE. Of course, for anyone following a vegan or dairy-free lifestyle, this is some of the best stuff out there for you. But also, if you’re managing severe allergies with homemade cooking, or committed to consuming food that’s good for you and for our environment (but especially have little time on your hands), plant based milk from JOI caters to all of this! Just recently (October 2020), JOI became a Whole30 approved partner! It has all the (nut milk) bases covered! JOI Nut Milk Bases are also keto and paleo friendly, just to add to the awesomeness! They fit in perfectly with a low carb or dairy free diet! SwitchGrocery is your best source in Canada for plant based and vegan friendly groceries!
I use JOI nut milk in my coffee everyday (mixing Almond and Cashew together, sometimes with a bit of coconut cream added!), but it can be used for SO much more than just making nut milk! Eat it by the spoonful (it's delicious) and use it in place of dairy in recipes (especially great as a replacement for dairy-free/vegan banana nut bread recipes) or in smoothies! I've even made dairy free ricotta for my lasagna!
JOI milk has done a great job of creating products that are truly versatile and can be used in so many dairy free or vegan recipes. We encourage you to try one of the many JOI nut bases available!